How the Hospitality Sector Can Prepare for 2025

When this article was originally written in 2022, research from Snaptrip.com revealed that 76% of British people didn’t plan to book a foreign holiday within the following year. At the time, this reflected a boom in domestic travel, which helped sustain the hospitality sector during difficult times. Today, while international travel has largely returned to normal, the preference for local holidays remains strong. This enduring trend presents ongoing opportunities for businesses to cater to a loyal customer base.

The Importance of Outdoor Spaces

Outdoor spaces have become critical for hospitality venues. They provide additional capacity, improve customer experience, and often generate revenue during seasons when indoor seating alone isn’t enough. Thoughtful additions like awnings, umbrellas, and canopies can make these spaces more functional and appealing.

A 2024 report on UK hospitality trends highlights the growing demand for versatile and visually appealing spaces that cater to changing customer expectations, positioning outdoor areas as a valuable focus for investment.

To make the most of their outdoor areas, hospitality businesses might consider features that improve comfort and aesthetics. Additions such as awnings, canopies, and umbrellas not only provide shelter from the elements but also contribute to a welcoming and stylish environment.

Awnings for Visibility

Awnings can be both practical and promotional: they offer shade and shelter, and with custom designs, they help your business stand out, reinforcing your identity with customers. Installing awnings creates a welcoming entrance that protects patrons from the weather and promotes your establishment effectively.

Canopies for Flexibility

Canopies let businesses make use of outdoor spaces all year round, shielding guests from rain and sun alike. Especially beneficial for larger outdoor areas, canopies allow you to set up versatile spaces for dining, events, or lounging. They can be tailored to your specific needs, providing a flexible solution that adapts to different occasions and seasons.

Umbrellas for Style and Comfort

Giant umbrellas provide shade and weather protection while adding a touch of elegance to your outdoor areas. Their flexibility makes them perfect for seating areas where you might rearrange furniture occasionally. By placing umbrellas strategically, you can optimise your outdoor space for both comfort and style, enhancing the overall customer experience.

Balancing Cost with Impact

Budget constraints may be a concern, but improving outdoor areas doesn’t have to be expensive. Strategic upgrades can bring significant returns on investment: drawing in more customers and encouraging them to stay longer. By selecting durable, weather-resistant furniture and customisable shade solutions, businesses can leave a lasting impression without overspending. These investments not only boost the aesthetic appeal but also increase the functionality of your outdoor spaces.

Looking Ahead to 2025

As we approach 2025, the hospitality sector remains essential for both local economies and global tourism. By learning from past trends and focusing on creating adaptable, customer-friendly environments, businesses can position themselves for growth and success. Recognising the importance of outdoor spaces and investing wisely can set your establishment apart in a crowded market.

At Shades of Comfort, we support hospitality businesses by providing practical and stylish solutions for outdoor spaces. We help you create environments that truly stand out, so your venue is ready to meet the opportunities that 2025 brings.